OK WHAT NEXT? | Small Business Marketing

Chris Lam, Helping Humans Help Humans

Read my awesome marketing newsletter for small business owners in less than 5 minutes, every week.

🦟 Time to Nudge the Problem Unaware Folks!

Hello Reader, In the social media universe (and digital marketing overall), you tend to see content designed to offer solutions to problems. The existing content tends to overlook a group of prospective customers - those unaware of the problems that your business can solve for them. This Problem...

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19 days ago • 2 min read

Help Your Network Help You with Shareable Assets

Hello Reader, Always start with your warm audience. Your supporters, customers/clients, family, friends, neighbors, colleagues, old bosses, and so on. I don't think your network is out to get you. They're your network for a reason. Do you wonder how to make it super easy for your biggest fans...

about 1 month ago • 2 min read

example competitive advantages for a plumber

🚀 Elevate Your Edge: Your Competitive Advantage

Hello Reader, I had the most wonderful time teaching social media marketing to the LEEAF program last Friday. The all-day workshop was held at my alma mater and it was bring deja vu and wonder. There are new buildings along the main walkway which I do not recognize at all. I didn't have time to...

about 1 month ago • 3 min read

What I Learned From Teaching A Content Creation Intensive

Hello Reader, Here's what I learned from teaching a two-day series on content creation for the Entertainment Community Fund. We had about 85 attendees in session 1 (it was originally capped at 50). I can handle 85 people. 14 sent in their homework (because I'm a jerk and give homework) 🤌🏽 Of the...

about 2 months ago • 2 min read

It's Never Too Early To Plan Q4!

Hello Reader, Get ready to gear up for Q4, and guess what? It's not as daunting as it seems. What if planning could be as simple as doodling on Post-Its? That's right; let's break down this big task into bite-sized pieces that you can handle. As small business owners, there's pressure to perform...

about 2 months ago • 3 min read

Building a Community through Content

Hello Reader, Last week, I had the pleasure of teaching the first part of a content creation workshop to 85 attendees. These are folks in the entertainment industry - from Paris to Chicago to Michigan to NYC to LA. I think I got an Iowan, too, but I'm not sure. In our Content Creation Deep Dive...

about 2 months ago • 5 min read

6 Reminders for Content Creators

Hello Reader, Since I'm working on four decks for several workshops - yup, four(!) - I'm in that content creation/content marketing mindset. If you're noodling on content creation as a side business or main business, here are a few general reminders for you to remember: You are not too late....

2 months ago • 3 min read

What Does Value Mean to Customers? 🪜

Hello Reader, You hear me say it, you hear other strategists say it... what is value? "You need to give value to your target customer." "Lead with value." What does that mean? Value means something held in importance, something beneficial, something of worth. It is subjective. What does your...

3 months ago • 2 min read

6 Orgs That Help Small Business But Suck at Their Own Marketing

Hello Reader, My family and I went on a short trip last week to Antelope Canyon, and if that isn't on your bucket list, it should be. 🤯 If interested, we went with Dixie's Lower Antelope Canyon Tours. Here are some photos to convince you. Speaking of summer trips, this email's going to be an...

3 months ago • 2 min read

Lead Magnet Ideas to Attract Your Audience

Hello Reader, Last week, I offered a new lead magnet: The Holidays Calendar, a Google Calendar of 300+ holidays, that will benefit anyone, especially small business owners who have to do their own marketing and marketers. (BTW, please share it!) A lead magnet is typically a digital product that...

3 months ago • 3 min read

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