Read my awesome marketing newsletter for small business owners in less than 5 minutes, every week.
🤝🏽 Easy Peasy Task: Fix Your LinkedIn Profile URL
Hello Reader,
It's only the first week of December, and I'm already wishing it was December 26. I find the holiday frenzy pretty stressful, even though I know it happens every year. How about you?
I especially despise Daylight Saving Time and that the sun is down by 5pm.
These next few newsletters will be easy peasy to-dos. You don't need a complex marketing task at the end of the year. So today, it's going a reminder task.
When you first subscribed to this newsletter, I sent out a 3-email welcome sequence. The first email had a video link showing you how to customize your LinkedIn URL. Did you do it? If not, do it today.
For real, no one wants to remember your https://linkedin.com/in/chris-lam-3847402403i4u594 URL.
They want https://linkedin.com/in/chrislamconnects.
Or https://linkedin.com/in/horsewhisperer if you're a horse whisperer.
Or https://linkedin.com/in/FirstnameLastname.
As my colleague Karen likes to say, "Stop making it hard for people to find you. You must spoonfeed them."
Bits and Pieces
- Sam Altman is reinstated as CEO at OpenAI. Also it is now an all-male board. (Do I even have to say it?)
- Dreyer's Ice Cream is hiring a TikTok/Reels creator. 🍦
- I enjoyed this welcome by Rosalynn Carter's grandson.
- Another ice cream brand: I was interviewing a potential hire (probably in her late 20s) and she mentioned the Drumstick (ice cream) TikTok being unhinged. This is an example of trusting your team.
Trending
- Josh Hutcherson (Hunger Games, Five Nights at Freddy's) being inserted into videos. 🏹🥖
- I've also been seeing a slew of "We're ____" videos and this is one of my favorites.
If you follow me on social media, you saw that I bought a winter coat from TikTok Shop. Even the Olds are influenced by social commerce. What have you bought from being influenced on social media?
Last week, I had the incredible opportunity to lead a webinar on pivoting to content creation for EntertainmentCareers.net. Here's the full video.
Thanks for sticking with me! It's my third year of writing my newsletter, and I'm going to keep going.
Chris
OK WHAT NEXT? | Small Business Marketing
Chris Lam, Helping Humans Help Humans
Read my awesome marketing newsletter for small business owners in less than 5 minutes, every week.
Hello Reader, So I'm watching a TikTok about a young person sharing how you may want to search for a job, if you're looking for a job. She's spelling out quotes and ANDs. This is what's called a Boolean search. (Pronounced "boo-lee-en.") This type of search is how you make your Google searches more helpful, too. Let's go back to LinkedIn because while you may be an entrepreneur, your network might not be. Plus you may want to consider this as you hire more staff or influencers or creators....
Hello Reader, Happy Greenwashing Month! I mean, Earth Month. Katie Robert of Trust Insights wrote an article about the 5 Ps of marketing. I think we should take it on for micro and small business owners. Think of them as your compass. In my personal life, I try to answer this question: "Does it serve me? Will it take away time from my family?" For business, you can ask these questions to kick off your marketing planning. Purpose Start with 'why.' (This is a Simon Sinek book, btw.) Why does...
Hi Reader, Today I had two small businesses reach out and ask me about their websites. I ran through a quick review for each and the same problems existed - even for these two radically different small businesses. Here are some common problems I see and why you should stop doing these: Auto-played videos - I see we are starting off with murder. Just stop. It's annoyed everyone in 1998, it still annoys everyone in 2024. It makes me (a potential customer) close the tab and move on to something...