Read my awesome marketing newsletter for small business owners in less than 5 minutes, every week.
Hi Reader, Today I had two small businesses reach out and ask me about their websites. I ran through a quick review for each and the same problems existed - even for these two radically different small businesses. Here are some common problems I see and why you should stop doing these:
What have you got for me? Are you making similar mistakes? These fixes aren't too hard to do yourself, if you're a team of one. There are a few folks I can recommend if you are looking for someone to optimize your website and its content. Bits and Pieces
I'm headed to East Los Angeles Community College this Wednesday for the Sisterhood Expo! I'll be speaking about marketing essentials to an audience of college students, small business owners, and those who are starting their side businesses. Can't wait. I grew up in the area, and I'm happy to give back and hopefully positively impact a few women business owners! Til next time. Stay healthy! Chris |
Chris Lam, Helping Humans Help Humans
Read my awesome marketing newsletter for small business owners in less than 5 minutes, every week.
Hello Reader, So I'm watching a TikTok about a young person sharing how you may want to search for a job, if you're looking for a job. She's spelling out quotes and ANDs. This is what's called a Boolean search. (Pronounced "boo-lee-en.") This type of search is how you make your Google searches more helpful, too. Let's go back to LinkedIn because while you may be an entrepreneur, your network might not be. Plus you may want to consider this as you hire more staff or influencers or creators....
Hello Reader, Happy Greenwashing Month! I mean, Earth Month. Katie Robert of Trust Insights wrote an article about the 5 Ps of marketing. I think we should take it on for micro and small business owners. Think of them as your compass. In my personal life, I try to answer this question: "Does it serve me? Will it take away time from my family?" For business, you can ask these questions to kick off your marketing planning. Purpose Start with 'why.' (This is a Simon Sinek book, btw.) Why does...
Hi Reader, Now that we've got two football teams traveling to Las Vegas for the Super Bowl, ... Do not use the words "Super Bowl." GETTY Ever since I started work in social media (2008), I've had to look this stuff up or ask my colleagues if they looked it up already. You are not allowed to use "Super Bowl" - it is trademarked by the NFL. You can use it in a conversation, but social media? No, it's marketing and only the NFL has the rights for that. It is fine to use the term SUPER BOWL® in...