Hello Reader,

If you’re feeling the pressure of expectations, I just want to let you know that you’re not alone.

In my personal life, and even this newsletter, there are expectations.

Go to Thanksgiving at <insert a relative's home or your home>.

Send out a ton of emails to promote Black Friday.

To be honest, I don’t want to do either one of those things. 🤣 I wish you good health and keeping your cool with questionable family members.

Let's keep it easy today. Here is a roundup of programs, services, and random small business nuggets for you to bookmark.

LinkedIn Course

When I wrapped up this semester with the Goldman Sachs 10K Small Businesses cohort, I noticed many of them were not active on LinkedIn. SO... here is Justin Welsh's LinkedIn course. A new acquaintance (whom I randomly met on LinkedIn) has been able to build out her personal brand because she invested in this course. Take a look. With her praise, I bought it. We'll see how it all works out. 🤷🏻‍♀️

ClickFunnels Alternative

Many of you use ClickFunnels. One of the millionaire online business people I followed used to be on it. Then she and another woman partnered up and built out Funnel Gorgeous, on the GoHighLevel platform. I used it about two years ago. I liked it. It has a lot of bells and whistles and so much support.

AI

Meneske Stewart has (I think) white-labeled her AI program called Marketing Magic. I've used the trial and it is fantastic for marketers. Not so much for general AI use.

If you want to use something else, I'd recommend Copy.AI or Claude.AI, both of which I use and like. I also use ChatGPT, but that may change if its 700 employees quit.

With AI, you really do have to know what your goals are with it. Train it to help you.

POC Stock Images & Content ideation

I have renewed my Pixistock membership again. Alicia Powell does a great job at pulling in WOC stock imagery and has tons of templates if you want to create planners or calendars.

Sound

​AI Jinglemaker is something to look at. Try this out if you need an intro or outro.

Newsletters

​Lia Haberman's ICYMI continues to be a wealth of updated creator and social media news. If you are interested in this space, I highly recommend you pay $5/month for her newsletter so you can chat with other marketers in the space in her Slack channel.

On the flip side, if you don't like social media, Lex Roman's Low Energy Leads is a fantastic newletter to read. She puts out videos as well as newsletters that help you attract your target customers without social media.

• ​46% of consumer spending was done between Cyber Monday and Christmas Eve. You have time. Don't freak about about Black Friday.
• ​How to stand out during Black Friday when your subject line is basically "Black Friday." (You could use my subject line.)
• ​Round 2 of LA EWDD's ​Microenterprise Recovery Grant is open for applications! GET THAT MONEY. 💵
• 46% fo Gen Z said they “would rather spend more money on myself than spend it on others during the holiday season.”

Trending

• This calm/rave clip. Needs some editing with the audio. If Gordon Ramsay is doing it, I think you have about another week or two to do this with your team.

I walked a 5K last weekend, and it was a lot of fun doing it with a handful of friends whom I hadn't seen in almost a year.

Holiday stress is no joke. We have to deal with Q4 and personal life. The one thing to remember is that most of the time, it all shakes out OK. 99% of the time, you're going to live. It'll be ok if your turkey is dry. No one likes turkey anyway. It's all about dessert. :P

Have a pleasant long holiday.

Chris

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